According to Bloomberg YouTube currently negotiates with several TV stations such as NBC Universal, Viacom and Twenty-First Century Fox to offer TV streaming services via the new abo service “unplugged”. Estimated start date for “unplugged” will be 2017.
The initiative aims to offer high-quality content for which users will have to pay. This is a new business model for YouTube because up until now it finances itself mainly via advertisements. According to Google-CEO Sundar Pichai this new business model is discussed already since 2012 and they want to get into competition with existing streaming services such as Netflix and AmazonVideo. Right now different variants for the pay service are under discussion, e.g. a so called “skinny bundle” containing several TV stations which shall be sold for 35 US $ per month.