YouTube plans to enter streaming market for payTV

According to Bloomberg YouTube currently negotiates with several TV stations  such as NBC Universal, Viacom and Twenty-First Century Fox to offer TV streaming services via the new abo service “unplugged”. Estimated start date for “unplugged” will be 2017.

The initiative aims to offer high-quality content for which users will have to pay. This is a new business model for YouTube because up until now it finances itself mainly via advertisements. According to Google-CEO Sundar Pichai this new business model is discussed already since 2012 and they want to get into competition with existing streaming services such as Netflix and AmazonVideo. Right now different variants for the pay service are under discussion, e.g. a so called “skinny bundle” containing several TV stations which shall be sold for 35 US $ per month.

This entry was posted in digital media, Social networks, streaming services. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s